
IMPACT MESSAGING

Customers only want you if your messages resonate instantly.
David shows you how to cause messaging ripples that pay off.

Creating
Messages
The Simple Message Base Camp: a process for developing crystal clear messaging.
Uncover the beating heart of your organization and put it into simple, elegant words.
Outcomes:
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Laser focus about who your customer is and how they think
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The unique idea that expresses the heart of your organization
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Words that will communicate your best ideas to the right customers
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Reinvigorated leadership with a clear idea of your company’s true identity
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Stories and illustrations that make your organization look amazing
Formats:
• Two Full-Day Sessions • Four Half-Day Sessions

Managing
Messages
Ghost writing and scripts that keep your messages consistent.
Free your time from fussing with internal messages, video scripts, social media profiles, press blurbs or other marketing material.
Outcomes:
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Time in your day free of worrying about writing
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Quick turnaround on most assignments – less than 48 hours
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Messages that are always aligned with your intent
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Public-facing messaging that communicates sincerity and specificity
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Internal communication that is clear, sensitive, and direct
Formats:
• Monthly Retainer • Hourly