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You know a strong story will give you the advantage.
But which angle on the story? And how do you put it in to clear language?

"With David's direction, we reworked the opening to use a more persuasive story format and simplified the argument. My co-counsel thought this was the best opening I have given in our 16 tobacco trials. The jury returned a $19.4M verdict."

 - Bob Shields

Doffermyre, Shields, Canfield & Knowles

Logic alone won't do it. 

In order to win at trial, mediation, or oral argument,  your story needs to make sense on an intuitive level.

Here's what David can do for your next case:

  • Save you time for case story prep

  • Create working and final drafts

  • Translate legal jargon and concepts into plain language

  • Activate statements and oral arguments with rhetorical impact

  • Organize the case story for engaging narrative flow

  • Show you how to use the space effectively - virtual or live

  • Get more from your voice and body

  • Instill performer practice habits 


Segments can be done as a sequence or independently

1. Research and Discovery

David will study the accumulated case material and discuss the case with the attorney(s).

  • Reading depositions, expert reports, complaint, material evidence, summaries, etc.

  • Studying data from focus groups that have been done

  • Advising on focus groups that may yet take place to learn what resonates

  • Advising on questioning for upcoming depositions to fill in story details


2. Story Development

The attorney(s) and David will determine the most effective narrative for the case.

  • Using focus groups or prior case story development as a basis for narrative construction

  • Constructing and writing the opening statement and a preliminary closing if necessary

  • Translating legal, technical or medical concepts into plain language

  • Clarifying evidentiary details for maximum retention

  • Using wording and framing to present our case in the most favorable light

  • Infusing the opening, closing, and witness questions with rhetorical impact


3. Witness Preparation

David will work with the experts and other witnesses for clear, simple testimony.

  • Keeping witnesses aligned with the simple narrative

  • Adjusting the experts’ language to be simple, clear, and understandable to non-experts

  • Ensuring witnesses are presented as relatable and appealing to a jury


4. Rehearsal

The attorney(s) and David will rehearse the opening, closing, and witness examination.

  • Matching the written narrative to the speaking style of the attorney

  • Using notes effectively and unobtrusively

  • Working out rough spots and editing the text

  • Moving the presentation to performance level while remaining conversational

Talk to David about sharpening your verbal game. 

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